Introducing Blume, the brand-new unboxing experience that is pots and pots of fun!
Recently revealed at New York toy fair, our expert toy buyers were crazy about this new collectable. Water the Blume plant pot and watch it grow. Once your Blume has grown, open the box to reveal the surprise Blume Doll inside. There are plenty of Blume toys to collect, all with exciting accessories and surprises waiting to be discovered.
Choose the Blume Baby Pop for lots of adorable fun. With three baby Blume dolls guaranteed in every set, it promises non-stop exciting playtimes. And don’t forget to shop the rest of the collectable toys across our site. From Polly Pocket dolls to Rainbocorns, there are plenty to add to your toybox.