Blume Dolls

Tipped to be the hottest toy of the summer, we can’t wait to introduce Blume, the new unboxing experience that is pots and pots of fun.

Recently revealed at New York toy fair our expert toy buyers were crazy about this new collectible.

Water the Blume plant pot and watch it grow. Once your Blume has grown, open the box to reveal the surprise Blume Doll inside. There’s loads to collect, all with exciting accessories and surprises.