Inspiring generousity...

£5.4 million raised!

Since our partnership with Pennies in 2011 we’ve been working together to grow micro-donations for children’s charities and hospitals, providing our customers with simple, digital ways in-store to donate small amounts of money vital to the UK charity sector.

For every transaction made in-store, customers are given the chance to round-up to the nearest pound when paying by card or digital wallet at checkout. The money raised is then granted by Pennies to The Entertainer’s nominated children’s charities, including regional children’s hospitals.