Early Learning Centre

What Happened to ELC?

The Early Learning Centre (ELC) has been a cherished part of childhood for many families, with a commitment to producing high-quality, educational toys to support childhood development and essential skills through play. While ELC stores may not be on every high street, the brand continues to thrive, bringing its much-loved range of toys to the shelves of every The Entertainer store. Parents can still discover a fantastic selection of ELC toys designed to spark imagination, creativity, and learning through play.

ELC: Inspiring Learning Through Play

ELC champions the idea that play is the foundation of learning. From first discoveries with sensory toys through to imaginative role-play and outdoor activity, ELC toys are all designed to engage young minds and encourage early development.

Discover the Educational Toy Range

The Early Learning Centre is dedicated to helping children reach their full potential with educational toys. From STEM-focused activities to toys that support language and literacy development, ELC ensures that every child can have the right tools to help them explore, discover, and grow through play.

Developing Essential Skills

Each stage of early childhood development is unique for each child, ELC toys are created to nurture children’s learning at every level and at any age. Explore the Learning Skills collection to find toys that encourage creativity, motor skills, problem-solving, and communication.

Imaginative Play and Action Toys

Encouraging imaginative play is a key part of childhood development, and ELC offers a range of pre-school figures and playsets designed to bring storytelling and creativity to life. From farmyards and fairy tales to construction sites and space adventures, these playsets help children develop social skills, language, and emotional intelligence through role-playing and make-believe fun – a chicken in space? Why not!

Shop ELC Online

Though ELC stores may have changed, its mission remains the same: to create inspiring toys that help children learn and grow. You can continue to shop the full range of ELC toys online at ELC.co.uk, explore the collection today and discover toys that make learning magical!