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Early Learning Centre

Make the most of every adventure with Early Learning Centre toys and games right here. Perfect for littler ones, the ELC range is designed to develop key skills while providing lots of fun! We’ve got everything they need for amazing playtimes, every time. Children can explore the great outdoors with kids’ garden toys including awesome scooters, slides and much more ‒ there’s something to suit every adventurer.
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Does ELC still exist?

Early Learning Centre (ELC) remains a much loved and well-respected brand of pre-school toyspre-school toys across the globe, with many Britons of a certain age likely to have had many of their items as their first toys. Now a part of The Entertainer offering, ELC still support parents with their child’s learning and development through play thanks to quality and trusted toys that are available in all UK Entertainer stores as well as over 500 international stores.

With toys developed to incorporate learning through play, ELC produces games, dolls, wooden toys, dress-up items and more to encourage creativity, hand-eye coordination, literacy and numeracy skills, problem solving, social skills, fine motor skills and other key areas to help little ones grow through fun.

What age range is ELC suitable for?

ELC make toys for those pre-school early years. With products designed to stimulate senses from birth right through to 5-years old, there are plenty of great choices that help entice and educate curious minds on every step of their growing journey.

Everything from Montessori toys, for a self-paced educational approach to play, to pre-school figures and playsets, for creative play and imaginative storytelling, help encourage the big thinkers of the future.