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Barbie Dolls & Toys

Join Barbie for a whirlwind of imagination and fun! Explore the exciting Barbie Dreamhouse playset, the magical land of Dreamtopia, and reach your dreams with an exciting new career doll. There are ever-so-stylish fashion dolls, vehicles, and accessories for your little ones and gifts. There’s always fun to be had with Barbie toys, all of her friends and her boyfriend, Ken.

You can be anything with our Barbie shop

Get ready for hours of imaginative play for all ages. From 3 years to adulthood, Barbie is sure to inspire ambition and style. For primary school-aged children, there's a whole range of Barbie careers to role-play and explore different occupations. From doctors to teachers to vets and fashion designers – with Barbie dolls, you can be anyone you want to be and go anywhere! Learn all about the 200 careers that Barbie's had – are there any that surprised you?

Make sure you enter Barbie Dreamtopia too, a wonderful place where mermaid dolls and princess dolls make playing a magical experience. Everybody can get involved in the fun! Barbie's sister Skipper, best friend Chelsea, and her boyfriend Ken are all waiting for their next adventure.

Barbie toys for your little ones to explore

Fashionistas! With Barbie, the possibilities for play are endless. You can spend time living the life of Barbie with the 2023 Dreamhouse playset. Have friends over for sleepovers and chill out in the pool – there's never a dull moment in this Dreamhouse.

Ready for an adventure? Pack your suitcase and go on a journey in the Barbie campervan, car, or plane playset. Don't forget to pack the Barbie camping dolls and playsets. There are loads of new sights to uncover and new friends to meet along the way. A Barbie playset is full of captivating features and accessories to create story-telling experiences and enjoyment. P.S., remember to invite Barbie's boyfriend with a Ken doll.

Timeless Barbie gifts for all

Barbie toys make the perfect gift for fashion lovers and little ones, inspiring their imagination. They'll explore new places and dress up Barbie in the trendiest outfits. There are even special edition Collectible Barbie Dolls, ideal for older children and avid collectors. There are fashion dolls, clothes packs filled with cool outfits and accessories, house and vehicle playsets, and more to choose from.

Need help choosing? Take a look at our guide to the best Barbie toys, packed with advice to make gift-giving simple!