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Barbie Dolls & Toys

Explore our range of Barbie toys, from magical Dreamtopia dolls to inspiring career dolls that spark big dreams. You’ll find fashion dolls, playsets, vehicles, and accessories, which are perfect as gifts for kids who love imaginative play. With Barbie and friends, there’s always a new story to create and fun to be had!

What Types of Barbie Dolls Can I Collect?

Barbie dolls have been empowering imaginations for decades, and with over 200 careers under her belt, there’s no end to the role-play possibilities with the iconic Barbie. From a doctor to a fashion designer or even an astronaut, Barbie Careers dolls let children explore a world of endless opportunities.

Learn all about the Barbie careers you didn't expect. Do any of them surprise you?

The Barbie Dreamtopia range opens the door to magical adventures with mermaids, princesses, and fairytale characters. Immerse yourself in the ultimate fashion adventure with the Barbie Fashionistas range or bring the pink screen to life with Barbie Movie dolls.

Whether you're interested in Barbie's wide range of career dolls or magical Dreamtopia toys, there's something for everyone. Explore the possibilities and discover which Barbie dolls will inspire your child’s next adventure.

Complete Your Set with Barbie Doll Houses and Playsets

Perhaps unsurprisingly for a career character with so many jobs, Barbie has always had plenty of properties and playsets to her name. A Barbie dolls house gives you the perfect place to store Barbie clothes for dolls, alongside accessories and vehicles.

Whether it’s the iconic Barbie’s Dreamhouse or playsets to complement her latest career choice, there’s always some fun to be had. With an impressive range of playsets, you can create the imaginary world of your dreams.

Dress Up Barbie Dolls with Clothes and Accessories

Part of Barbie’s enduring appeal has always been her many clothes and accessories. An unerring fashionista, discover different styles and colours with Barbie Colour Reveal or tailor her look to however you want, Barbie always approaches every situation with style.

With so many new outfits across all of her job roles, as well as extra accessories to pick up and play with through different situations and seasons, Barbie has the perfect aesthetic for every occasion.

Which Barbie Collections and Themes are Most Popular?

Barbie isn’t just about the dolls. Barbie's iconic friends add depth and excitement to her world. Among the Barbie squad, you’ll come across her sisters Skipper and Chelsea, and boyfriend Ken, each with their own personalities and stories. From Barbie’s adventurous escapades to her sisters’ dreams of stardom, there are endless ways to create your own Barbie stories.

Dive into Barbie’s world and discover which characters your child will connect with the most. With such a diverse cast, Barbie fans can experience a variety of adventures, whether it's an exciting career path or a fun-filled day at Barbie's Dreamhouse!

Why Are Barbie Dolls a Timeless Gift?

Barbie’s ability to be anything and everything makes a Barbie doll the ideal gift for anybody. With endless play options, as well as being highly collectable, the legacy of these iconic dolls is a testament to their consistent popularity.

If you’re looking for the perfect gift for a Barbie lover, we’ve got you covered! From stylish fashion dolls to collectable special edition Barbie dolls, there’s something for every age and interest. With a variety of fashion outfits, doll accessories, and playsets, there's a perfect gift for everyone, whether they're starting their collection or are already well-established fans.

For those who appreciate the finer details, Barbie’s collectible dolls make a stunning gift for older children and collectors alike. Need help choosing the right gift? Our guide to the best Barbie toys offers advice to make the perfect choice when it comes to gift-giving. No matter the occasion, a Barbie doll is always a gift that inspires creativity and fun!