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The Entertainer partners with Young Minds to support Children’s Mental Health Week


The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, is partnering with Young Minds, the UK’s leading charity supporting children and young people’s mental health, to help raise awareness of how play can promote mental wellbeing.

On Saturday 9th February during Children’s Mental Health Week, all 163 The Entertainer stores across the UK will be hosting The Big Create, a fun and engaging colouring-in and dough making session taking place between 12-4pm. What’s more, 10% of all profits of Ready Steady Dough lines sold both instore and online at TheToyShop.com on this day will be donated to Young Minds.

Gary Grant, Founder and Executive Chairman of The Entertainer, comments, “Play is so important to children. Not only does it allow them to explore their imaginations and become inspired, but it also encourages them to interact with others. We’re really looking forward to seeing the activity come to life in stores and encourage all families to visit their local The Entertainer and show support for Young Minds and the great work that they do.”

Emma Thomas, Chief Executive of YoungMinds said “We’re extremely grateful that The Entertainer has chosen to support us during Children’s Mental Health Week. Their generous donations will help us continue our vital work to help children and young people who are struggling with their mental health across the UK.”

The Big Create will take place in all 163 The Entertainer stores across the UK on Saturday 9th February between 12-4pm. Families are encouraged to share their creations on social media using #TheBigCreate.

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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who now with two of their sons, instil the driving force and mission – “To be the best-loved toyshop – one child, one community at a time”. Today, it continues to be the largest family-owned toy retailer in the UK with a total of 163 stores.

As well as a strong High Street presence, The Entertainer has a successful website (TheToyShop.com) which offers a 30-minute click and collect service and has 30 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its pre-tax annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity collecting box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £12,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs 1442 staff across the stores and a further 228 in the Head Office in Amersham, Buckinghamshire.

The Entertainer was awarded Specialist Multiple Toy Retailer of the Year and, Overall Toy Retailer of the Year in the Toy Industry Awards. The Entertainer was also ranked 69th in the prestigious Sunday Times “100 Best Companies to work for” in 2018.