To our customers and employees for supporting charity and inspiring generosity
Our Quiet Hour aims to create a calmer retail environment for autistic people by switching off the music, dimming lighting where possible and removing noisy demos. Quiet Hour runs for the first hour of opening on Saturday mornings and during school holidays in all of our stores. We are also the proud sponsors of Autism Hour 2018 and 2019.
On World Environment Day 2019, we introduced the Big Toy Rehoming, in partnership with The Salvation Amy, to reduce the number of toys finding their way into landfill. Our customers were able to drop any toys no longer played with into any of our stores and we work with The Salvation Army to rehome these, extending the life of toys and reducing their environmental impact. Since launch we have successfully rehomed over 40,000 toysspan> and counting. The Big Toy Rehoming will return again soon.
Since Christmas 2018, with the support of our customers, we have been able to donateover 60,000 toys and booksto families in need via the Salvation Army. For every toy our customers bought and donated to the Big Toy Appeal, we also donated a toy, doubling the donations and the number of families we can support. The Big Toy appeal returns from 7th - 28th November 2020
46%of our employees give to charity through our Payroll Giving scheme. This equates to over£16,500given to over180charities each month. Over£1mhas now been raised through the scheme since it was launched.
We launched Pennies, the digital charity box, in our stores 9 years ago. Since then our customers have donated over£3m to 9 children's hospitals. Charities benefiting from these donations include Great Ormond Street Hospital Children’s Charity, Alder Hey Children’s Charity, Birmingham Children’s Hospital Charity, and Bristol Children’s Hospital Charity’s The Grand Appeal. The money raised to date has supported everything from the provision of life-saving medical equipment, to play therapy services to aid patient recovery and help families in need.
Each year The Entertainer tithes10%of its profits to supporting Children's charities. Last financial year this equated to£914k.
£52,761.84raised in July this year by The Entertainer staff taking part in the Big Cotswold Challenge, a fundraising event run by the Toy Trust. The money has gone to support children's charities that give the gift of play.
The Entertainer is a drop off location and partner for the Operation Christmas Child campaign. In 2019 we accepted over 27,000 shoe boxes from donors in our stores. We are on track for even more this Christmas.#Ipackshoeboxes