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The Entertainer continues international growth and expands into Kazakhstan


The Entertainer, the fastest-growing high street toy retailer in the UK, is pleased to announce opening of its first store in Dostyk Plaza in Almaty, Kazakhstan in partnership with Zeta Retail which operates three other reputable international retail brands.

Commenting on the new partnership, The Entertainer’s Founder & Chairman, Gary Grant said: “Kazakhstan is an exciting new market for The Entertainer, allowing us to bring our unique style of toy retailing to a whole new set of customers. Our first store is located in Dostyk Plaza in Almaty but we see the opportunity for a significant number of stores across the country. We are delighted with the partnership we have with Zeta Retail and we look forward to further expansion in Kazakhstan over the course of the next 12 months. Kazakhstan represents the first of at least three new market launches for The Entertainer in 2018, and we look forward to finding further partners to grow The Entertainer brand globally.”

The Entertainer currently has 145 shops in the UK, plus 27 international stores through its successful partnerships. Now in its 37th year, the family-owned and operated business has seen unprecedented year on year growth for six consecutive years and employs more than 1,500 staff across its shops, head office and distribution warehouses. Located on UK high streets, in town centres and in major shopping malls such as Westfield, the shops are renowned for providing an outstanding customer experience to everyone who walks through the doors.

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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores. As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.