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The Entertainer holds Quiet Hour to facilitate a more comfortable play experience for autistic children

01/03/2018

The Entertainer, the fastest growing multi-channel high street toy retailer in the UK, is holding a quiet hour each day in all its UK stores this half term to create a more calming environment for children with autism.

Running Monday 12th February to Friday 23rd February, for the first hour of opening The Entertainer will be switching off the music in store to help create a calming and less daunting environment for children with autism.

Gary Grant, Founder and Managing Director of The Entertainer, comments, “We always strive to make our stores a happy place for people to visit and we have for some time been exploring ways in which we can make The Entertainer a more comfortable place for autistic children. The Entertainer is somewhere for children to explore their imagination and become inspired by all of the toys available and so we hope by introducing our Quiet Hour, more families will feel confident when it comes to shopping with us.”

The Entertainer’s quiet hour is being held across half term in all 145 stores from Monday 12th February until Friday 23rd February, local half term dates depending. For more information about The Entertainer and for individual store opening hours, please visit www.TheToyShop.com


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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores. As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.