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The Entertainer expands into Egypt via new franchise partnership


The Entertainer, the fastest-growing high street toy retailer in the UK, has announced a partnership with Egypt’s leading toy retailer, Arabic Triangle. This will see seven Toy World Egypt stores converted to The Entertainer, and a brand new store due to open in November 2018 in the Mall of Egypt.

The partnership provides a great opportunity for two leading toy retailers to bring an exciting new toy retailing concept to Egypt while responding to the increasing consumer demands for more globally-recognised toys. Customers can expect to see over 500 exclusive products plus a greater selection of the newest brands like Lego. All of these in a world class shopping experience that includes events, demonstrations and knowledgeable staff.

Commenting on the new partnership, The Entertainer’s Founder & Chairman, Gary Grant said: “Egypt has a growing population and we’re excited to introduce The Entertainer as a destination for play to new consumers. When it comes to our international growth, we’re very ambitious and are already looking at additional launches across central Europe and South East Asia throughout the rest of the year. In addition, we're also expecting to expand with our existing partners across the world.

The Entertainer currently has 145 shops in the UK, plus 20 international stores through its successful partnerships. Now in its 37 th year, the family-owned and operated business has seen unprecedented year on year growth for six consecutive years and employs more than 1,500 staff across its shops, head office and distribution warehouses. Located on UK high streets, in town centres and in major shopping malls such as Westfield, the shops are renowned for providing an outstanding customer experience to everyone who walks through the doors.

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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores. As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.