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LEGO’s Batman heads to Brent Cross for The Entertainer’s Grand Opening Event!


The Entertainer, the fastest-growing, family-owned high street toy retailer in the UK, is excited to announce it will be hosting a Grand Opening event on Saturday 24th November in Brent Cross Shopping Centre, to celebrate the opening of its new store. To really start the party, LEGO’s Batman character will also be making a special appearance!

The Grand Opening event will start instore from 9am on Saturday 24th November and include a fun filled day of entertainment for all ages, with appearances from Batman between 10am – 4pm. What’s more, children will be able to enjoy balloon modelling, in store demos and take part in several giveaways and competitions as well as meeting The Entertainer’s very own Jack!

Ahead of the store opening, The Entertainer will be hosting a special trolley dash for children and families who are helped by Rays Of Sunshine, a local charity which that brightens up the lives of seriously ill children in the UK aged three to 18 years old by granting wishes, granting hospital ward wishes and organising outings and large scale events.

Craig Lowe, Events Coordinator at The Entertainer added: “We are really looking forward to The Entertainer’s Grand Opening event in Brent Cross. It’ll be great for the children to meet some of their favourite life-sized characters and have their picture taken!”

Laura Barnett, General Manager of Rays of Sunshine comments, “We are thrilled about being chosen by The Entertainer to take part in the charity trolley dash. Rays of Sunshine brightens the lives of seriously ill children and creates precious family memories. This is a unique experience, which we are sure Grace and her family will remember for a long time. We are so grateful for this opportunity!”.

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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores.

As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.

The Entertainer was ranked 69th in the prestigious Sunday Times “100 Best Companies to work for” in 2018.

About Rays of Sunshine

Rays of Sunshine children’s charity was formed in 2003 to brighten the lives of seriously ill young people and their families across the UK by granting wishes and providing ongoing support in hospital and within the community. www.raysofsunshine.org.uk

The charity’s work creates a positive distraction, reduces isolation, improves self-esteem and creates precious memories and smiles. Every day of the year, Rays of Sunshine gives brave and deserving young people the chance to put their illness on hold and enjoy a moment of escape. Over 6,500 wishes have been granted since the charity was formed and their work has touched the lives of more than 60,000 children and young people, not to mention their siblings and parents. This year, Rays of Sunshine has appointed their first Hospital Play Specialist and is proud to have been awarded The Queens Award for Voluntary Service 2018.

For more information about Rays of Sunshine, please contact: Danica Brindley, PR & Social Media Executive, Rays of Sunshine. 0208 782 1171 / [email protected]