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The Entertainer launches beautiful new dolls range ‘B Friends’

04/11/2018

The Entertainer, the fastest growing, family-owned high street toy retailer in the UK is delighted to announce the launch of B Friends, a range of 18” soft bodied dolls each with their own personality, bespoke outfit and beautiful, stylish and natural looking and hair.

Perfect for encouraging imaginative play in children, the new range, which has been created by Addo for The Entertainer, has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends!’. Each doll has glossy and natural looking hair, making B Friends perfect for enjoying hair play and practising various hairstyles.

Not only can children collect the range of dolls, which are available from end of October with a starting RRP of £29.99, but there is also a collection of B Friends outfit packs which include fun clothing and accessories including ballerina dancewear, a unicorn onesie and Breton stripe dress, all starting from £10.

Mary Price, Joint Managing Director at Addo comments, “We’re absolutely thrilled to be launching B Friends into the market. The dolls super category YTD represents 15% of the total toy market so launching this range is the logical step for Addo to take. We’ve put a lot of time, effort and energy into making sure our four dolls look beautiful. Their hair is the standout feature and is glossy, silky and very realistic.”

Here come the girls…!

Emily loves spending time outdoors with her best friends. After school they like to grab a milkshake together, and then hit the park! When it rains, they’ll be found at the cinema.

Megan will always be spotted hitting the shops and is an aspiring fashion designer. When she’s not shopping, Megan’s other hobbies include getting arty and baking chocolate muffins for her friends to enjoy.

Amelia is a big sports fan, at the weekend she’ll be found going for long bike rides with her friends or, helping at the local horse-riding stables. Amelia also enjoys a pamper session every once in a while.

Mia absolutely loves to dance. She’s also a keen singer and song writer, and thoroughly enjoys singing and dancing with her friends at the weekends. When Mia is looking to let off some steam, heading to the trampoline park is her number one choice.


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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores.

As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.

About Addo

Addo Play is a British toy company. Our toy story started in 2015 with David Martin and Mary Price who had a vision to create a new fresh toy company which would inspire hundreds of ways to play, every day. Addo aims to create intelligently designed, safe, trustworthy toys at outstanding value. Children are at the centre of everything Addo do. Attention to detail is paramount from the toy itself to the attractive, clear and informative packaging.

Addo has an expanding range of brands including several licensed ranges, multiple craft brands suitable for different age groups, role play, soft toys, science, dough, makeup and water blasters.