Choose your favourite soft toy from our sweet collection and get ready for snuggly sleep and fun friendship adventures – there’s something for everyone here!
Our soft play toys include forever-favourite Beanie Boos as well as crazy new softies like Fugglers, Bluey and Squishies. Bring home a baby doll and take care of them every day. For extra-realistic playtime, discover all the dolls accessories, houses and playsets you need to keep your new pal happy. Looking for something interactive? Choose Pomsies or huggable plushies from Fingerlings.
Soft toys for kids can go with you everywhere, from outside adventures to cosy nights in and sleepovers. Enjoy roleplaying fun anytime, anywhere, with someone soft from this collection like Squishmallows or Bing!