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You’ll have no trouble finding a best friend to snuggle or adventure with in our fantastic range of dolls and soft toys.
Let your imagination run-wild with Barbie, Disney princesses, Enchantimals and more. The role-playing possibilities are endless with our awesome selection of accessories, including playsets, cute outfits and doll prams perfect for taking your baby dolls on adventures.
If you’re looking for a pet, we’ve got an awesome range or electronic, interactive options. Try the Fingerlings, for an adorable pet at the tip of your finger! There are loads of cute and fluffy or cool robotic options for you to choose from.
When it’s time to snuggle down at the end of the day, Beanie-boos are perfect for melting anyone’s heart. We’ve got loads of characters from your favourite TV shows, including Peppa Pig, PAW Patrol and In The Night Garden, so little ones can cuddle up with their heroes every single night.