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The Entertainer has 92 stores in the UK, and stocks thousands of products online at TheToyShop.com.

With 30 years experience in the retail industry, there's not much we don't know about toys.

We're experts in what kids love, and our winning combination of fair prices and excellent customer service means we're a favourite with mums and dads too.

Our history

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Husband and wife team Gary and Catherine Grant founded The Entertainer in 1981 when they opened a local toy shop in Amersham, Buckinghamshire.

Fast forward to today and The Entertainer is the biggest independent toy retailer in the UK and growing at an average of one new store per month.

Our team

Gary is still heading up The Entertainer team, but it's grown considerably since the early days.

More than 900 people work in our stores and a further 100 are based at our head office in Amersham.

At Christmas the team swells to over 1,000, with an additional 700 Christmas Crew recruited for our busiest time of year.

Our values

Charity - The Entertainer tithes its profits via its charitable wing, The Grant Foundation, which makes donations to several children's charities. We also have an industry-leading payroll giving scheme with over 500 of our employees giving money to charity direct from their monthly pay.

Sunday trading - You won't find any of our stores open on Sundays. Our teams work extremely hard all week, so Sundays are reserved as a day to relax and spend time with friends and family.

Ethics - We only sell toys we believe have real play value, represent good value for money and are suitable for the children they're made for.

Recycling - We care about the environment and we're doing our bit to cut down on unnecessary waste. Check out our recycling page to find out what we're up to.

Press Releases

You can read all about our recent achievements and milestones here.