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The Entertainer announces partnership with Alf Mizzi and Sons Ltd in Malta


The Entertainer, the fastest-growing high street toy retailer in the UK, has announced a joint venture with leading Malta-based corporation, Alf. Mizzi & Sons Ltd. This new partnership will see The Entertainer take a share of Alf Mizzi’s toy division, all distribution brands managed by John G Cassar Ltd and five retail outlets operated by subsidiary Leisure Stores Ltd located in The Point, Plaza, Baystreet shopping malls, Pama shopping village and the flagship store in San Gwann.

The partnership provides a great opportunity for The Entertainer to grow its international business and to further offer toy lovers, the latest launches alongside over 700 exclusive items. Together with in-store promotions, competitions, character visits all backed up by The Entertainer’s excellent customer service.

Commenting on the new partnership, The Entertainer’s Founder & Managing Director, Gary Grant said: “We are truly delighted to have found a wellestablished corporation in Alf Mizzi & Sons to be our partner in Malta. Forming partnerships with renowned toy retailers internationally forms a core part of our international expansion strategy and will help us meet our ambitious international growth targets. Alf Mizzi & Sons strong presence, proven success and credibility both in Malta and other international markets makes them the perfect partner for The Entertainer. We are really excited to be growing our international business with such a long-standing toy retailer and will look at further opportunities like this in the future.”

Alf Mizzi & Sons currently operates a diverse number of businesses both in Malta and internationally, employing over 1,800 staff. John G Cassar Ltd, an import and distribution business, has been trading since 1927 and is the local representative for a variety of leading toy brands including Lego and Hasbro. In 1992, John G Cassar opened its first retail toy store in San Gwann and its retail subsidiary continues to grow year on year.

The Entertainer currently has 146 shops located across the UK, plus 14 international stores through its successful franchise partnerships. Now in its 37 th year, the family-owned and operated business has seen unprecedented year on year growth for six consecutive years and employs more than 1,500 staff across its shops, head office and distribution warehouses. Located in city high streets, town centres and in major shopping malls such as Westfield, the shops are renowned for providing an outstanding customer experience to everyone who walks through the doors.

For more information about The Entertainer please visit www.TheToyShop.com. For more information about Alf Mizzi & Sons Ltd please visit www.alfmizziandsons.com.mt

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For further press information and to book interview time with Gary Grant, please contact the press office on: [email protected]

About the Entertainer

The Entertainer was founded in 1981 in Amersham, Buckinghamshire by husband and wife team, Gary and Catherine Grant, who instilled the driving force and mission; to be the best-loved toyshop – one child, one community at a time. Today, it continues to be a privately-owned company and is renowned for being the largest independent toy retailer in the UK with a total of 145 stores. As well as a strong High Street presence, The Entertainer has a successful website platform (TheToyShop.com) which offers a 30-minute click and collect service and has 22 million visits annually and growing. The Entertainer is also recognised for its charitable giving. Each year it tithes 10% of its net annual profit to charity, in addition employees are encouraged to donate directly through Payroll Giving. The Entertainer is also an active member of the Pennies scheme, the digital upgrade of the traditional charity box, which enables customers to donate a few pence to charity at the point of sale when paying by card. On average, this generates £5,000 of customer donations to Children’s hospitals each week. The Entertainer currently employs over 1200 staff across the stores and a further 160 in the Head Office in Amersham, Buckinghamshire.