So what are the career options?

In our stores we create a magical place for friends and families to enjoy as well as delivering outstanding customer service. The retail side of the business offers you great potential for development, and there are lots of opportunities for you to progress. We offer a highly structured module training scheme for all our sales assistants and supervisors, this is an ideal starting point for you to develop into a management position. We like to encourage our teams to progress by providing training courses, and Aim Higher programmes for management.

We also have many career opportunities at our Head Office. Click the link below and watch our video to find out more.

Click one of the headings below to find out more about the role.

Head Office Career Opportunities

Head office is there to support the stores and any other channels. There are a variety of different teams and disciplines that you can choose to work in all with their own career paths to allow you to grow. The great thing about retail is all these opportunities are under one roof!


  • Buyers
  • Buying Administration


  • Campaign and Event Marketing
  • Design and Publications
  • Online Marketing


  • HR and People Management
  • Payroll
  • Recruitments and Training

Retail Operations

  • Risk Teams
  • Centeral Operations
  • Store Development
  • Area Management


  • Return Teams
  • Stock Allocation
  • Fufilment Operations

Web and Online

  • Web Copywriters
  • Technical and Content Teams
  • Call Centre and Customer Service Teams


  • Facilities
  • Estate Management


  • Management Accounting
  • Transaction and Invoice Control


  • Technical Support
  • Business Analysts
  • Systems Development
  • Project Management

Job Title - Sales Assistant

As an ambassador to our customers you will be Mad About Toys and possess 'retail flair'.

You will have responsibilities from the start and will have your own section of the store to maintain that you will be taught to merchandise and replenish. A large part of your working day will be spent approaching and advising customers. You will also be trained to use the tills and to work in the stock room with various tasks including deliveries.

Your primary role will be to engage with our customers by asking brilliant questions and giving equally brilliant answers, in order to maximise sales and meet and exceed store targets.

"I enjoy working in a team with friendly people. I also enjoy working with customers, especially children."


Vacancies (please apply at your local store)

Job Title - Supervisor

As Supervisor, you will be a key member of the store's management team and will be there to support your line manager in ensuring the store is performing to its full potential.

You will be energetic and outgoing and possess a natural flair for retailing. You will be proactive on the shop floor and efficient in completing routine store administration, including organizing daily tasks and rotas. You will support your store manager in order to maximize the sales potential of the store and to meet predetermined sales targets. You will lead by example and ensure company standards are met and maintained.

"The things that motivate me the most are having a nice strong team working with me. As a supervisor I like to give positive feedback to staff and in return recieve it if I have done a good job."



Job Title - Trainee Assistant Manager

This role is a gateway to Assistant Store Manager level and gives you an opportunity to fast track your retail management career. You will achieve this through hands on, on-the-job management experience.

The role requires motivated, enthusiastic and commited individuals who wish to progress their careers within the company. You will also need to be flexible in your working patterns, proactive and able to respond positively to change.

This role does not guarantee further progression. You must perform well in the role, and demonstrate that you have commercial, people management and leadership skills required to succeed in store management.

"I love the fact that the company is on top of training and always wants not only managers but staff to better themselves and there is a lot of opportunity within the company to progress and I like the fact that the company really values their staff."



Job Title - Assistant Store Manager

Assisting and supporting the Store Manager, you will be maintaining and delivering company standards.

You must be able to lead and motivate a team with care, enthusiasm and honesty, ensuring they deliver only the best customer service. Your natural love of retailing must be accompanied by a real interest in the toy market and an ability to react quickly and work under pressure. You will be able to demonstrate a track record in coaching and people development from your management/supervisory experience. You will also adopt a hands-on approach and demonstrate a desire to lead from the front of the shop floor.

"The thing I enjoy most about working here is the investment that the company makes in the progression of its staff, the passion that the company has for toy retailing, and the amibitions that we have as a company."



Job Title - Store Manager

You must be able to lead and motivate a team with care, enthusiasm, honesty and your natural love of retailing must be accompanied by a real interest in the toy market with an ability to react quickly and work under pressure.

Your commercial awareness and understanding of the marketplace will help drive sales. You will be able to demonstrate a track record in coaching and people development. You will also adopt a hands-on approach and demonstrate a desire to lead from the front of the shop floor.

"My favourite aspect of my job is that every day is different and holds new challenges. In the last four weeks I have worked in five different stores, trained three new managers to the business and spent time at head office, and all of these things keep me motivated and inspired."



Job Title - Area Manager

To develop, direct and lead branch managers and assistant managers to develop retail performance in both people and financial terms aiming to continuously improve standards of staff service and professionalism within the store.

"I love working at the Entertainer as the company has given me outlet to express my ideas & has given me opportunities to develop my career. I have worked for the company for fifteen years and during that time I have progressed from a Christmas temp to an area manager, at each stage of my development I have been well supported, given great training and always been treated fairly. Once you work for the Entertainer you feel part of the family and don't want to go anywhere else!"



Christmas Vacancies

Christmas is a magical time for children, family and friends, and we are delighted that you want to join our team at the busiest time of the year. Are you committed, ready to work hard and help us drive sales? If so, we need your support, this may be behind the scenes with deliveries or front of house meeting and greeting our customers.

Please visit your local store for this exciting opportunity.

Can I do 'Work Experience' with The Entertainer?

Yes you can if you are at school or college. We can organize for you to spend some time working in one of our stores or at our Head Office so that you can find out a bit more about working in a company like ours. You aren’t paid for your time with us but the experience will help you to decide about your career options for the future.